Founder Spotlight Ep4: Entering a New Phase of Mobile AR with Jadu COO Jake Sally

Jake Sally is the COO of Jadu, an augmented reality game studio that’s developing a next generation multiplayer fighting game for your phone. He tells his story of building a mobile game that “moves culture” and provides some advice to founders building in the current economic environment.

Mark Linao: “What’s the true potential of multiplayer AR gaming?”

Jake Sally: “The real potential of mobile now is that a lot of the core technology that’s been in a headset, has trickled down to mobile. The real potential is simply scale, being able to deliver an AR native game to millions of people. We built great experiences, won all the awards, but they were fundamentally still only reaching a couple thousand people, because it couldn’t get out far enough…this is Street Fighter for the next generation, for a mobile first generation.”

Mark Linao: “Do you have any advice for entrepreneurs building in the environment in particular?”

Jake Sally: “You should be very comfortable being uncomfortable…you have to be reactive to the world around you, if you are not, your unwillingness to bend means you are going to break, that is one of the worst places an entrepreneur can be…embrace the ability at which you can pivot, that’s one of the greatest advantages you are going to have over everyone else that is doing it.”